Understanding and targeting school groups for agritainment enterprises: Georgia elementary schoolteacher survey results
Declining or stagnating commodity prices have forced farmers to look for creative and innovative means of generating additional on-farm revenue to supplement earnings from more traditional agricultural operations. Many Georgia farmers have turned to agricultural and nature based-tourism activities to generate this additional revenue. Other farmers have the desire to provide educational opportunities to Georgians, especially children, to expose them to agriculture and its importance to local communities. Farmers can expand their businesses and increase farm income by offering people the opportunity to visit and experience agricultural and nature-based activities. The past few years have witnessed an increased interest in agritainment activities (agritourism and environmental entertainment activities) across Georgia. These activities range from petting zoos, working dairies, boating, and birdwatching. Other agritainment activities such as children's camps, corporate events, and cabin rentals are also gaining popularity. These are just a few of the activities that are being provided across the state and have created new uses for many farm and natural resources and hopefully will contribute to additional on-farm revenue.