|dc.description.abstract||A greenhouse producer in south Georgia was interested in exploring the potential for converting
his greenhouses into a cut flower operation. The producer has a number of greenhouses that
produce vegetable plants for transplanting. However, the market for vegetable transplants is
changing as producers grow and need larger suppliers. As a result, there is a need to find a new
product to produce in the greenhouses to keep the business viable.
Using the internet yellow pages, online florist directories, and Select Phone Software, a list of
100 florists in south Georgia and north Florida was compiled for this project. Originally, the
study targeted florists located within a fifty miles radius of Grady County but was expanded to
include Macon and Columbus, Georgia. Table 1 presents a list of the represented cities, the
number of identified florists, and number of completed interviews by city.
The data was collected using a telephone survey over a two month period, February and March.
Only those florists that indicated they would be willing to purchase locally grown flowers were
interviewed, those that were not willing to purchase locally grown flowers were thanked for their
time and dismissed.||en_US