Summary results of Georgia citizens' attitudes towards agricultural tourism and land-based recreational opportunities
Doherty, Brigid A.
McKissick, John C.
Bergstrom, John C.
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Recent changes in both demographic and agricultural trends have revealed new opportunities for agricultural producers in Georgia. As the metropolitan areas grow and fewer people live on or near farms, there appears to be a trend towards tourism that involves farm activities and experiences. Until now, there has been a lack of information on the demand and willingness to pay for such activities. The survey results that follow fill this information gap and provide insight into the future of agricultural tourism. Overall, the results of this survey show a demand for agricultural tourism. The general public has visited a farm for recreational purposes and is willing to do so again in the future. Combining several popular aspects of agricultural tourism, such as pick your own vegetables in a scenic farm setting, may further increase demand. Demand also exists for guide/outfitting services that provide recreational opportunities such as hiking and canoeing.