An evaluation of the "Grown in Georgia" promotion
Wolfe, Kent L.
McKissick, John C.
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The Center for Agribusiness and Economic Development (CAED) was commissioned to assess the impact of the 2001 Grown in Georgia campaign. Kroger was an active participant in the promotional campaign. In addition to being the only major supermarket chain to participate in the promotional campaign, Kroger graciously provided the CAED with its sales data for the sixweek promotional period. Kroger allowed the CAED access to its product and price database to collect information on the specific fresh produce products that were being promoted. In particular, sales information from 160 stores in Georgia, 3 stores in Alabama and 13 stores in South Carolina was collected from the beginning of June though the middle of July for 2000 and 2001. The purpose of collecting the information was to obtain a top-line estimate of the Grown in Georgia promotional campaigns’’ impact on fresh produce sales.