How to create a successful food editor media release
Wolfe, Kent L.
Thomas, William A.
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This study examines the importance and relatively inexpensive methods of marketing food products by utilizing the services of print media food editors. To take advantage of this promotional opportunity, it is important to provide materials the kinds of material they want. The Center for Agribusiness and Economic Development (CAED) has conducted a survey of food editors to collect information on promotional material, format preferences, and material delivery preferences. The information used in this publication was obtained through various sources including a mail survey administered nationally by the CAED. A total of 228 completed surveys were returned representing a 24% response rate.