Now showing items 21-40 of 154

    • An evaluation of the "Grown in Georgia" promotion 

      Wolfe, Kent L.; McKissick, John C. (University of Georgia, 2001-09)
      The Center for Agribusiness and Economic Development (CAED) was commissioned to assess the impact of the 2001 Grown in Georgia campaign. Kroger was an active participant in the promotional campaign. In addition to being ...
    • Patents and trademarks 

      Wolfe, Kent L.; Holland, Rob; Doherty, Brigid A. (University of Georgia, 2001-09)
      In many instances, discussions of new products, ideas, recipes and enterprises generally include discussions of patents and trademarks. In most cases, trying to protect a food recipe is a lost cause. Most food scientists ...
    • Understanding the consumers purchasing decision process 

      Wolfe, Kent L. (University of Georgia, 2001-09)
      A key factor in successfully marketing new/existing products or implementing a product extension is a thorough understanding of the motivation, learning, memory, and decision processes that influence consumers purchasing ...
    • A survey of state agricultural labeling and promotion programs 

      Thomas, William A.; Hancock, Samuel J.; Wolfe, Kent L. (University of Georgia, 2001-09)
      This purpose of this paper is to present a summary report on state agricultural Labeling promotion programs. The specific states discussed include Georgia, Tennessee, Virginia, Texas, and North Carolina. Various aspects ...
    • Grocery shopper facts 

      Wolfe, Kent L. (University of Georgia, 2001-09)
      There is some confusion as to who actually does the food shopping in America. Given the fact that more women are working outside the home and the number of dual income households has increased, one would think that the job ...
    • Product life cycle and market entry strategies 

      Wolfe, Kent L. (University of Georgia, 2001-09)
    • Consumer preferences for low-fat and no-fat food 

      Wolfe, Kent L. (University of Georgia, 2001-09)
      Investigation into the low and non-fat food market reveals that significant changes have occurred in consumer food preferences in recent years. Currently, consumers are less likely to choose a food product based on its ...
    • Creating a brand 

      Wolfe, Kent L.; Ferland, Christopher (University of Georgia, 2001-09)
    • Deceptive advertising and puffery 

      Wolfe, Kent L.; Ferland, Christopher (University of Georgia, 2001-09)
      The goal of advertising is often to create a need, increase consumer awareness and ultimately influence consumers purchasing decisions. Many advertisements rely on puffery to get consumers’ attention. Puffery is a term ...
    • Internet marketing 

      Ferland, Christopher; Turner, Steven C. (University of Georgia, 2001-10)
      The structure of every business is similar to a stool with three legs. The legs support the stool, if one is missing or shorter then the balance becomes off centered and the stool will fall. Similar to the legs of a business, ...
    • An evaluation of the "Grown in Georgia" promotion 

      Wolfe, Kent L.; Holland, Rob (University of Georgia, 2001-12)
      This publication will assist farmers and agri-entrepreneurs who are considering an agritainment enterprise. The information provides general considerations of the agritainment industry, marketing, financial and general ...
    • Sector analysis of Georgia, county economic output 

      Doherty, Brigid A.; McKissick, John C. (University of Georgia, 2002-01)
    • Agricultural and nature-based tourism: survey results from Georgia's Chambers of Commerce 

      Curtis, Wayne; Bergstrom, John C.; McKissick, John C.; Kriesel, Warren; Thomas, William A. (University of Georgia, 2002-01)
      The University of Georgia Department of Agriculture and Applied Economics, in coordination with the Georgia Agriculture Extension Service, conducted a survey on agri-toursim and nature-based (eco-) tourism in Georgia in ...
    • Defining Georgia's economic regions 

      Doherty, Brigid A.; McKissick, John C.; Davis, James E., Jr. (University of Georgia, 2002-01)
    • Getting brochures into Georgia's Welcome Centers 

      Wolfe, Kent L. (University of Georgia, 2002-01)
    • Georgia Department of Transportation road signs 

      Wolfe, Kent L. (University of Georgia, 2002-01)
      A key to the success of any business is the use of effective marketing tactics. This may include newspaper and radio advertisements, the creation of a brochure/flyer, or the sponsorship of a local charity event. However, ...
    • A survey of state value-added grant programs 

      Hancock, Samuel J.; Thomas, William A. (University of Georgia, 2002-01)
    • Georgian's awareness, perceptions and preferences for foods processed in Georgia 

      Wolfe, Kent L.; Thomas, William A. (University of Georgia, 2002-03)
      Previous research conducted by the Center for Agribusiness and Economic Development (CAED) found Georgia consumers have significant preferences for fresh produce that is grown in Georgia. The CAED decided to investigate ...
    • Food and fiber's role in the economy of Georgia's new congressional districts 

      Doherty, Brigid A.; McKissick, John C. (University of Georgia, 2002-03-29)
      Food and fiber production and processing are major sources of economic activity for many of Georgia’s counties. With shifting political boundaries, it can be difficult to assess the value of food and fiber production and ...
    • Considerations for agritainment enterprise for Georgia 

      Wolfe, Kent L.; Holland, Rob (University of Georgia, 2002-04)
      This publication will assist farmers and agri-entrepreneurs who are considering an agritainment enterprise. The information provides general considerations of the agritainment industry, marketing, financial and general ...