Now showing items 1-11 of 11

    • 60 miles of meaning : understanding the Avon 3-Day Walk 

      Edwards, Heidi Hatfield (uga, 2002-08)
      This dissertation investigates the audience role in shaping corporate involvement in social issues - identified as cause-related corporate outreach. Drawing upon a cultural studies perspective, I assert that, more than ...
    • A study on the effects of face-to-face communication between a nonprofit organization and its membership 

      Ray, Stephanie Ann (uga, 2005-05)
      This thesis investigates the role face-to-face communication plays in nurturing good relationships between a nonprofit organization and its membership. Its ultimate purpose is to add to the amount of public relations’ ...
    • Corporate stewardship in public relations here and lÁ and/e aqui and there 

      Kloss, Martina Vanisse (uga, 2014-05)
      This thesis examines the application of stewardship strategies on multinational corporations’ websites of the 23 Fortune and 22 Exame largest-revenue-earning companies conducting business in both the U.S. and Brazil. An ...
    • Mapping and measuring Twitter engagement 

      Kerstetter, Kerie Ann (uga, 2014-05)
      This study looks at the extent to which Fortune 500 companies are engaging in dialogue on Twitter and its effects on stakeholder relationships. The researcher developed a coding scheme for Twitter based on Kent and Taylor’s ...
    • Perceptions of Georgia Extension professionals regarding public relations tools 

      Willocks, Gregoryian Eltonel (uga, 2013-08)
      This research examined Public Relations (PR) tools made available to Georgia Extension by the College of Agricultural and Environmental Sciences Office of Communications and Technology Services (CAES OC). The sample of 174 ...
    • Recruiting millennials 

      Sines, Karen Renée (uga, 2007-05)
      The purpose of this exploratory study was to uncover the way student bloggers depicted their colleges and universities through the use of frames on official university sanctioned blogs. Using content analysis, this study ...
    • Rectification without assuming responsibility 

      Vlad, Ion (uga, 2005-05)
      The purpose of this thesis was to help explain the crisis response strategies that Merck used in communicating its corporate messages in the first four-and-a-half months immediately following the Vioxx recall and how the ...
    • Reframing the American dream 

      Ormsby, Elizabeth Tabb (uga, 2011-08)
      The American Dream of home ownership - a detached single family house with a yard and car - has become deeply ingrained in the American psyche and culture. It has historically dictated suburban development patterns.  This ...
    • Understanding difference 

      Wilcox, Donna Lenise (uga, 2009-08)
      There is currently little scholarly research on public relations education, less on diversity education in public relations and none that looks at how professors define diversity and how they pass the message to their ...
    • Using public relations for corporate social responsibility 

      Reeves, Catherine Holley (uga, 2013-05)
      Corporate social responsibility (CSR) has increased significantly in academic research and professional practice since the 1970s, expanding from the business realm to the public relations field. Nevertheless, the perceptions ...
    • We are socially responsible: a framing analysis of corporate public relations and their corporate social responsibility messages 

      Zurita, Patricia Cecilia (uga, 2006-08)
      Framing, a resourceful tool in political communication and sociology, offers similar versatility in the realm of public relations. This study elaborates on the questions of what frames are utilized in corporate public ...